ドラッカーが考える経営と事業
経営・事業の目的とはなにか？
「事業の唯一の目的は、利潤ではなく、「顧客価値創造・維持」にこそ求められ、
そのための事業の機能は、マーケティングとイノベーションである。」
経営の目的は、これに加えて
である。利益は経営目標以上、以下でもない。
Management: Tasks, Responsibilities, Practices
Management is an organized body of knowledge. "This book," in Peter Drucker's words, "tries to equip the manager with the understanding, the thinking, the knowledge and the skills for today's and also tomorrow's jobs." This management classic has been developed and tested during more than thirty years of teaching management in universities, in executive programs and seminars and through the author's close work with managers as a consultant for large and small businesses, government agencies, hospitals and schools. Drucker discusses the tools and techniques of successful management practice that have been proven effective, and he makes them meaningful and easily accessible.
The Practice of Management
What can I say about Peter Drucker that hasn't already been said.
Written in 1954 it is as relevant to today's world (perhaps even more so) as it was back then. Fundamentally what strikes me about the Practice of Management is that it advocates a profoundly ethical view of management and the responsibilities of management.
If you walk away with a just a few of the ideas he presents, you will be a better manager:
1) Management by objectives
2) The imporance of having the right "spirit" in an organisation.
3) The need for managers to feel empowered and have all the authority they need to carry out their job.
4) Appropriate rewards for strong performance and the need for censure when performance is weak.
5) Creating an open culture where mistakes are expected and form a basis for future knowledge.
As a final note, Peter Drucker foresaw one of the most remarkable changes in industry - a change that allowed the movement from vertically integrated industries to a distributed supply chain model - and that strong managers would be needed to deal with it.